Saturday, March 21, 2009

Tie the Tail of the ReTailers

My last blog made me think about this whole new looting stuff called retail marketing. Some times I feel that the success of retailing is a proof to the growing greed of the men and women riding on the shopping cart. When the optimist in me calls me a fool for saying so, the humorist in me couldn’t stop laughing at the way products are sold in the market.

Some of the billboards of these retailers talk to me in an interesting way..
  • A 40% dressed model features in a bill board advertising a 60% discount. Generating an interest in any of these two is disastrous.

  • A happy family going out of the shop with a car load of plastic bags. Not sure how many families have lost their happiness after doing a similar act.

  • Recession sale! Now what are they selling?

  • Asia’s biggest mall. Does it sound like Asia’s biggest looting place?

Wanted to dig deep into the minds of the buyers & found something interesting. Thanks to this guy, I came to know about Graph jam which is helping me in presenting this..




Having said this, the wise man in me agrees to the fact that retailers has brought the seller and the buyer close, but I am worried that it is not bringing the real product and the real price close.

6 comments:

ad libber said...

This post seems custom made to me, sort of a voice from above.

Also thank you for Graph jam, I am hooked.

(the word verification is undisco)

The Messenger of Nemesis said...

Hmmm...
not to say much..but these organized retailers are really walking through burning coal.
though, in rising price game, they are taking the advantage of deflation at WPI Break even is far dream for them...may decreasing real estate cost give them relieve but unless consumption is there they hardly can withstand the negative wave of present economic scenario.
Keep consuming man if u can ;)

Sayani said...

ok graphical report on shoppers pshycology ....
but can we see it in a way its boosting economy of nation :P (or minister?)

great one as always

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AMIT said...

Good information post about Retailers.

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