My last blog made me think about this whole new looting stuff called retail marketing. Some times I feel that the success of retailing is a proof to the growing greed of the men and women riding on the shopping cart. When the optimist in me calls me a fool for saying so, the humorist in me couldn’t stop laughing at the way products are sold in the market.
Some of the billboards of these retailers talk to me in an interesting way..
- A 40% dressed model features in a bill board advertising a 60% discount. Generating an interest in any of these two is disastrous.
- A happy family going out of the shop with a car load of plastic bags. Not sure how many families have lost their happiness after doing a similar act.
- Recession sale! Now what are they selling?
- Asia’s biggest mall. Does it sound like Asia’s biggest looting place?
Having said this, the wise man in me agrees to the fact that retailers has brought the seller and the buyer close, but I am worried that it is not bringing the real product and the real price close.